MoveOn is putting “The Hangover” starlet Heather Graham in a new starring role in a new ad, playing a very appealing public health insurance option competing with very unappealing insurance company stand-ins.

The piece argues that insurance companies have gotten bloated and lazy while feasting on profits generated from inflated premiums.

The ad represents these moribund institutions with business-dressed types standing on a track munching burgers, putting on lipstick and looking anything but ready for a race.