Pam for PETA
The secret to a successful publicity campaign seems pretty simple: Invite a celebrity, attractive woman or a man wearing a costume to your event in order to raise awareness for your product, ideology or run for office.
People for the Ethical Treatment of Animals (PETA) are well versed in this strategy and this morning enlisted a baby seal mascot and Pamela Anderson (marginally credible as both a celebrity and an attractive woman) to unveil an ad campaign calling for the end of Canada’s seal hunt.
The unveiling, held at a street corner near Ontario’s provincial parliament building, was hampered by cold weather and bitter autumn winds. Photographers huddled together as they waited for the former Baywatch star to appear.
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